Bare, Naked Labels ; Getting Noticed Is Everything in the World of Advertising and Some Firms Will Go to Any Lengths
Linked as:
Summary
IT'S the stuff, almost, of Trivial Pursuit. Which retailer's always telling us that "every little helps"? Or who's got "always low prices"? Which airline is -- allegedly -- "the world's favourite", give or take the odd strike threat? Which city was always "miles better"? Every organisation, it seems, has its unique selling point. They've all got their catchphrase. Logos are evident everywhere. They sell products.
Look, for instance, at footballers' jerseys.See the full content of this document
Extract
Bare, Naked Labels ; Getting Noticed Is Everything in the World of Advertising and Some Firms Will Go to Any Lengths
They're prime sites for advertising a company. The word Vodafone on a Manchester United shirt costs the telecoms company millions of pounds which pour into the club's coffers. But the pay-off is that the logo is beamed into millions of homes as people watch matches on TV. It's seen in millions of newspapers and magazines on photographs. And the shirt...
See the full content of this document
Sponsored links
