Summary
ONLINE advertising has evolved and is now a rival to its older sibling, television.
According to a recent study by market research company Gfk and Google, which tracked consumer responses to eight different advertising campaigns, online advertising has a higher return on investment, encouraging far greater sales than television.See the full content of this document
Extract
Brands Making the Move to Online Advertising
As one of the brands featured in the study, Cadbury has already seen success from the results, ge...
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