Television Deals Show Value of Football to Broadcasters ; American Football Shows That Sport Can Buck Dwindling Audience Trend

Daily Post › February 25, 2010

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Summary

THE splintering of television audiences is often used to explain declining audience figures for programmes whether soap operas, news programmes or sport.

But Super Bowl XLIV earlier this month showed that even a diversified television market like America can bring in a huge viewing public for an event.

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Extract

Television Deals Show Value of Football to Broadcasters ; American Football Shows That Sport Can Buck Dwindling Audience Trend

Its figures weren't just huge, though, it broke a 27-year record to be the mostwatched programme in US TV history when 106.5m people ...

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