Want to Watch a Cheese, Find a Wife or Sell a Cow ... ? Log On the Web Were Afraid to Ask

Daily PostFebruary 15, 2007

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Summary


FROM the carnage of the 2001 foot-and-mouth outbreak, one long- lasting legacy emerged: the arrival of the internet into farming lives.

Not only did it provide a new conduit for information, from the useful to the bizarre, it signalled the advent of a fresh way of doing farming business.

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Extract


Want to Watch a Cheese, Find a Wife or Sell a Cow ... ? Log On the Web Were Afraid to Ask

In June 2001, with markets closed, auctioneers in Carmarthen spent weeks filming 500 cattle to compile an onscreen catalogue for a "virtual sale".

The idea was soon tried elsewhere but farmers will tell you there's no substitute for seeing an animal in the flesh.

But, while video selling has never really taken off, the concept of internet commerce has persisted. More and more farmers are looking to the web to register cattle, trade machinery and buy consumables, such as feedstock, fertiliser and straw.

Arwyn Owen, director of policy a...

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