Summary
THE struggling owner of nightclub chains Liquid and Oceana have reported an improving sales trend after attracting customers through its Jongleurs comedy nights and a new cocktail bar concept.
Luminar, which has 77 outlets and also operates the Lava & Ignite brand, said sales were down 9.7% in the nine weeks to July 2, compared with an 11.7% decline in the 18 weeks to the same date. The better-than-expected performance came after the group rolled out Jongleurs comedy nights to seven of its venues, and opened five WooWoo cocktail bars next to its clubs, as part of a drive to broaden its appeal beyond its traditional 18 to 24 year old market.See the full content of this document
Extract
Comedy Nights Boost Luminar
It ha...
See the full content of this document
Sponsored links
