Opinion: Don't Be Distracted by 'New Media' - Because All Media Is Social
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Summary
WHEN I started out running Marketing PRojects 15 years ago we created a database - now standing at 12,000 personally-made contacts). One of the fields it still contains is "preferred method of contact", in which in the early days we duly recorded phone, fax or, very occasionally, email and telex.
Now the medium has changed. For many of those and more contacts it is twitter, Facebook, SMS, email or phone - but the principle remains.See the full content of this document
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Opinion: Don't Be Distracted by 'New Media' - Because All Media Is Social
That's why I can't understand what all the fuss is about with "new media"....
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