Liverpool One ; Revealed: What Grosvenor's Pounds 920m Shopping Development for the City Will Be Named
Daily Post › November 01, 2005
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Summary
LIVERPOOL One - that is the brand name being unveiled today for the pounds 920m Grosvenor re-development in the Paradise Street area of the city centre.
The name has been chosen after months of intensive marketing research to find a short and snappy brand label for what is Europe's biggest retail project. The name is being officially revealed in Belfast at a national showcase event for the shopping centre trade.See the full content of this document
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Liverpool One ; Revealed: What Grosvenor's Pounds 920m Shopping Development for the City Will Be Named
The branding was created by international consultants Wolff Olins, the company that branded last year's Athens Olympics and branded the telecom giant Orange. Project director Rodney Holmes believes the name will quickly catch on in Liverpool.
He told the Dai...See the full content of this document
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