Summary
WHEN it comes to business disciplines, there can't be many quite as misunderstood as marketing.
Although it is fundamental to the way people do business, it is surprising just how many companies either profess not to know much about it, or feel that it doesn't affect them.See the full content of this document
Extract
Scotching Some Marketing Myths
Yet, perversely, often these are the very same people who, without realising it, actually use sound marketing tech...
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