Shoppers Ignore Celebrity Links

Daily PostFebruary 17, 2005

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Summary


FEWER than one in 10 shoppers claim they would buy celebrity- endorsed food and drink, according to a report.

TV chefs Jamie Oliver, Gordon Ramsay and Antony Worrall Thompson have all lent their name to products on sale in shops.

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Extract


Shoppers Ignore Celebrity Links

But a survey by market resear...

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