Teddy Bears and Trainers Gave Stationer a Taste for Business ; Alistair Houghton Meets David Fielding, Managing Director of Office Supplies Firm Heatons

Daily PostFebruary 03, 2010

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Summary


WHEN Birkenhead stationer Heatons offers its customers free cuddly toys with their orders, it's a throwback to founder David Fielding's first business success.

Wallasey native Fielding got the sales bug early, after realising banking wasn't for him. While working as a stationery salesman, he started his own business selling teddy bears and trainers - and that gave him the capital to start his own firm.

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Extract


Teddy Bears and Trainers Gave Stationer a Taste for Business ; Alistair Houghton Meets David Fielding, Managing Director of Office Supplies Firm Heatons

Heatons - officially Heaton Stationery - employs 51 people and turns over pounds 7.5m.

It has, says Fielding, enjoyed 14% compound growth year-onyear since it was founded in Hoylake in 1983 - and is successfully battling the recession by fighting to win new busines...

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