Top Pupils Targeted by Music Moguls and All That Jazz ; We Are Not Saying Head Girls Must Like Jamie's
Daily Post › September 19, 2005
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Summary
TOP stars have always had their fair share of svengalis behind the scenes to give them a push into the limelight and public consciousness. Talent, as they say, is not always enough. Yet there is a satisfaction knowing that successful artists have emerged as the people's choice based on their innate skills. This makes it all the more unnerving to hear that the record sellers have now hit on a novel way to promote the pop-jazz musician, Jamie Cullum. Odder still, when you realise that the targets to become taste leaders are Britain's head girls. While they might be thoroughly sensible role models for impressionable younger pupils, this is an unusual aspect to their appeal.
In what can only be described as an ultra-refined case of niche marketing, a copy of Cullum's new CD album will be sent to the head girl of every all-girl school in Britain (430 state and independent schools). Already a package of posters and stickers for the album, Catching Tales, have been despatched. Record companies already know plenty about school children.See the full content of this document
Extract
Top Pupils Targeted by Music Moguls and All That Jazz ; We Are Not Saying Head Girls Must Like Jamie's
They were recruited for a previous scheme which encouraged them to hand out pamphlets promoting the bands Busted and McFly in school corri...
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