Theessentials: Women Go for Cheeky ; Daysix

Daily PostOctober 07, 2006

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Summary


WOMEN go for cheeky chappy charm over brawn when it comes to purchasing prowess it would appear.

The boy-next-door appeal of Ant and Dec, right, and the sense of humour of Bolton funnyman Peter Kay were voted the personality traits most likely to persuade women to part with their cash in a survey of more than 2,000 shoppers.

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Theessentials: Women Go for Cheeky ; Daysix

Surprisingly, women wer...

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