Tourism Industry Must Raise the Bar Before 2008 ; Storey Wants to Transform City's 'Immature' Image

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Summary

THE leader of Liverpool City Council last night laid out his plans for transforming the city's "immature" tourist industry.

Cllr Mike Storey outlined the crucial areas where Liverpool needs to improve before Capital of Culture year 2008.

Extract

Tourism Industry Must Raise the Bar Before 2008 ; Storey Wants to Transform City's 'Immature' Image

His plans follows a broadside by council chief executive Sir David Henshaw who told delegates at a marketing conference that Liverpool was ...