Ttaakkiinngg Tthhee Sscceenniicc Rroouuttee ; Joy Formidable Avoiding the Pitfalls of Hype: Interview

Summary

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THE fickle finger of fame tends to be just that. Listen closely and you can almost hear the cogs of the hype machine slipping up the gears as the established music press spot a fringe and a drainpipe trouser leg (see: The Drums).

Ritzy, guitarist and lead singer of the Joy Formidable, is happy to have taken the more scenic route. The group seem to have gradually built up a loyal fan base and are now about to embark as headliners on NME's Emerge Tour.

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Extract

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Ttaakkiinngg Tthhee Sscceenniicc Rroouuttee ; Joy Formidable Avoiding the Pitfalls of Hype: Interview

"We don't like to dissect too much in terms of a career path," she says. "We're just happiest when we're in the van, touring. It's...

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