Summary
THE traditional television advert will not die out despite the increasing use of digital recording devices - that's the message from accountancy firm Deloitte, in its annual review of the media world.
Deloitte's Technology, Media and Telecommunications team predicts that, by the end of this year, more than half of homes in the UK will own a digital video recorder (DVR), meaning they can pause live television and skip adverts.See the full content of this document
Extract
Tv Viewers 'Won't Use Technology to Skip Adverts'
But, despite fears that such technology would mean the death of the television advert, Deloitte believes...
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