Summary
NORTHERN Foods has hailed a cartoon character called Vinnie for helping to boost sales at its Fox's biscuits arm.
Fox's achieved its highest brand share since 2006 after the third instalment of a television and online advertising campaign based around Vinnie, a cross between a panda and a dog.See the full content of this document
Extract
Vinnie Helps Boost Sales at Northern ; in Brief
The Fox's ...
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